The beloved jean company Wrangler's campaign for summer 2011 is hot! The campaign features lovely models with booty-licious behinds wearing jean shorts and denim pants with pride. Personally, I think this is a great way to lure in anyone into buying Wrangler jeans; they certainly look fabulous on these girls.
The daisy duke look worked for Jessica Simpson's career, so why not revive Wrangler by featuring some drool-worthy tushies. Sex certainly does sell, so we'll have to wait and see how the Wrangler summer 2011 line does next year!
Key Themes Behind This Trend
- Booty-licious Fashion
- Disruptive innovation opportunity: Create clothing and fashion campaigns that emphasize and celebrate diverse body types.
- Sex Sells Marketing
- Disruptive innovation opportunity: Utilize provocative and attention-grabbing marketing strategies to attract attention and increase sales.
- Reviving Retro Styles
- Disruptive innovation opportunity: Bring back nostalgic fashion trends and styles to appeal to consumers looking for a sense of nostalgia.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Develop clothing lines and marketing campaigns that prioritize body positivity and inclusivity.
- Marketing and Advertising
- Disruptive innovation opportunity: Explore unconventional and controversial marketing techniques to stand out in a crowded marketplace.
- Retail
- Disruptive innovation opportunity: Create experiential and nostalgia-driven shopping environments to attract customers and differentiate from online shopping.
