The Wrangler ‘Stunt’ ads were done for the existing We Are Animals campaign that Wrangler did a few years back. The campaign won the Grand Prix at Cannes and several other highly acclaimed awards.
To help promote and showcase its 2011 Spring/Summer collection, Wrangler enlisted the help of Paramount Studios in Los Angeles and four stunt professionals. These daring models jumped through second-story windows, evaded explosions, fell through sheets of glass and even ran through the street on fire.
It may be just another day at the office for these daring stunt professionals, but it’s definitely a shocking new way of showcasing a clothing line. All the epic moments were captured by photographer Cass Bird. You will be able to see this campaign in magazine in Europe for the upcoming spring season.
Why This Trend Is Growing
- Stunt-based Ads
- The use of stunt professionals as models in ads creates shock-value and adds a unique element to the campaign.
- Extreme Sports Advertising
- Incorporating action-packed activities such as stunts and extreme sports into advertising may appeal to a younger and more adventurous market.
- Interactive Advertising Campaigns
- Creating interactive campaigns that allow consumers to participate in the stunts or experiences showcased in the ads can boost brand engagement and create a buzz on social media.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can use stunt-based ads to differentiate themselves from competitors and add excitement to their campaigns.
- Sports Industry
- The use of extreme sports and stunts in advertising can attract sports enthusiasts and create a connection between the brand and the athletic community.
- Advertising Industry
- The success of the Wrangler "Stunt" campaign may inspire other advertising agencies to think outside the box and create unique and daring campaigns for their clients.
