In addition to having a fun name, Whomadeyourpants is a social business that creates fancy underwear made by female refugees in Southampton, GB. (Remember that in the UK, "pants" means underwear, and "trousers" are North Americans call pants.)
Whomadeyourpants was founded to employ marginalised women by providing them with the opportunity to create delicate underwear made from unused materials from fashion houses. All of the resulting profits are re-invested into the company, allowing Whomadeyourpants to pay its employees fair wages, while also giving them access to educational resources.
"We think that every day should be a good pants day, and that there should be a little bit of gorgeous under everyone's clothes, something just for them," the website says. "So we buy fabrics that have been sold on by big underwear companies at the end of season, stop them ending up as waste and turn them into gorgeous new pants that have a great start in life."
Contact Information
Whomadeyourpants website
Whomadeyourpants on Twitter
Whomadeyourpants on Facebook
What Makes This Trend Stand Out
- Socially Conscious Fashion
- Creating fashion made by marginalized individuals from unused materials presents an opportunity for disruptive innovation in the fashion industry.
- Circular Economy
- Turning fabric waste from big underwear companies into new, stylish underwear highlights the potential for disruptive innovation in sustainable fashion.
- Empowering Marginalized Women
- Providing employment and access to education for marginalized women through the creation of fancy underwear presents an opportunity for disruptive innovation in empowering underrepresented groups.
Sectors Adopting This
- Fashion
- The fashion industry has the potential to embrace disruptive innovation by incorporating socially conscious practices and circular economy principles.
- Social Enterprises
- Social enterprises can take inspiration from Whomadeyourpants and create business models that empower marginalized individuals through employment and education.
- Sustainability
- The sustainability industry can explore disruptive innovation opportunities by reimagining waste materials and transforming them into new, desirable products like fancy underwear.
