Promotional Pop-Up Books

'Where Should We Go' was Created by Nate Coonrod for Nokia Mobile

Hidden behind the pages of 'Where Should We Go' by Nate Coonrod is a surprise that kids nowadays would appreciate: a smartphone! The playful pop-up book was created by the illustrator to house the new Nokia mobile phone within a lighthearted story of a traveling family.

Driving from forest, to coast, to country and mountains, the clan search for the perfect place to holiday, with their handy handset as a GPS. 'Where Should We Go' is a child-friendly publication that's appealing to the whole family -- especially thanks to the cellphone bonus at the back.

Interactive Pop-up Books
Incorporate technology with children's books by designing interactive pop-up books that feature electronic devices such as smartphones or tablets for an enhanced reading experience.
AR/VR Books
Augment the traditional reading experience by creating AR/VR books which can be brought to life using a smartphone app or VR headset, creating an immersive and interactive experience.
Smart Toys
Integrate technology and playtime with smart toys that offer educational and interactive features, enhancing the overall child's learning and entertainment experience.

Industries Being Reshaped

Publishing
Incorporate technology and create interactive and engaging stories for young audiences to stay relevant in the digital age and attract new readers.
Toys and Games
Develop smart toys that offer interactive and educational features to provide both entertainment and learning opportunities for children.
Mobile Devices
Partner with publishing companies and toy manufacturers to provide mobile devices for their products as a way to increase sales and offer additional functionalities to their customers.
SCORE
5.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 61%
Freshness 8%

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