The ‘We’re In’ App by Bing is a phenomenal location-based app that lets you share and connect with your friends. One of the more novel features on the app is the ability to know how far your friends are from you (which is useful if you are hosting a party).
The ‘We’re In’ App by Bing is designed exclusively for the Windows phone; those without a Windows phone can however login via a mobile website. What is also great about the app is that you can choose how much or little you want to share.
Implications - Consumers are looking to technological to connect them to the people around them in new and meaningful ways. The 'We're In' by Bing taps into this desire to share with an extended group of friends. Companies ought create experiences that connect their consumers in meaningful ways with the aim of bolstering the brand.
What's Driving This Trend
- Location-based Friend-tracking
- The rise of the 'We're In' App signifies opportunities for businesses to develop and market innovative location-based tracking tools for individuals or groups.
- Personalized Social Networking
- The 'We're In' App highlights the desire of consumers to personalize their social networking experiences, creating opportunities for companies to develop personalization features that cater to a specific audience.
- Mobile Web Experiences
- The 'We're In' App's compatibility with mobile websites indicates a trend towards more accessible and user-friendly mobile web experiences, creating opportunities for businesses to improve their online presence.
Who This Affects Most
- Social Networking
- The 'We're In' App highlights opportunities for businesses to develop social networking platforms that cater to personalized and location-based features.
- Location-based Services
- The rise of location-based friend-tracking tools such as the 'We're In' App represents opportunities for businesses in the location-based services industry to innovate and develop related products or services.
- Mobile Technology
- The 'We're In' App highlights the growing demand for mobile-friendly platforms and the need for businesses to innovate mobile web experiences, leading to potential opportunities in the mobile technology industry.
