According to a recently released European Interactive Advertising Association (EIAA) report, internet consumption is hot on the heels of TV consumption among all demographics across Europe. “The internet is rapidly becoming a hub for all media with internet users increasingly consuming media such as magazines, newspapers, radio and TV digitally.â€
The study involved 7,008 random telephone interviews with over 1,000 respondents in the UK, Germany, France, Spain, Italy and the Nordics respectively; and 500 respondents in Belgium and the Netherlands. Interviews were conducted throughout September 2007.
See also, http://www.internetworldstats.com/stats.htm
Key Themes Behind This Trend
- Digital Media Consumption Growth
- Opportunities exist for companies to create innovative digital media platforms to cater to the increasing number of individuals who prefer to consume digital media over traditional forms of media.
- Multimedia Internet Usage
- As online audiences start to consume magazines, newspapers, radio, and TV shows digitally, particularly across Europe, entrepreneurs can design multimedia platforms that provide users access to all types of media in one place.
- Shift From TV to Internet Consumption
- Potential exists for businesses in the television industry to develop and implement strategies to retain subscribers, particularly in Europe, amidst a growing preference for internet consumption.
Where This Applies
- Digital Media
- Companies operating in the digital media industry can capitalize on the increasing number of individuals that prefer to consume digital media over traditional forms of media by creating innovative platforms.
- Multimedia Content
- Entrepreneurs in the multimedia content industry can create innovative platforms that provide users access to magazines, newspapers, radio, and TV shows in one convenient place.
- Television
- Stakeholders in the television industry can develop new strategies to prevent subscribers shift towards internet consumption as a primary mode of media consumption.
