Debuted at the Geneva Auto Show, the Volvo X-ray iPad app gave users an unprecedented way to view the inner components and features of a Volvo model.
With the Volvo X-Ray app, which turned users' iPads into portable x-ray scanners, users could see underneath the car's exteriors to its inner mechanics and components, as well as explore the car's features through a 360-degree viewing element. According to PSFK, the app is fueled by augmented reality technology: markers are placed at certain points on the vehicle and are activated when the iPad app scans over them.
Because it was hugely successful at the show, Volvo aims to implement the Volvo X-ray iPad app at other auto shows, along with Volvo dealerships.
What's Driving This Trend
- Augmented Reality Showroom
- Developing portable apps that use augmented reality technology to reveal inner components and features of a car model can enhance the customer's showroom experience.
- 360-degree Viewing Elements
- Integrating 360-degree viewing elements in portable apps that customers can use to explore the vehicle's features can bring a unique and interactive experience to the showroom.
- Interactive Marketing Tools
- Investing in interactive, innovative, and engaging marketing tools like virtual car tours to attract customers to dealerships or car shows
Who This Affects Most
- Automobile
- The Automobile industry can leverage technology advancements to provide customers with unique showroom experiences.
- Mobile Technology
- Mobile technology industry can create customized and intuitive AR apps and 360-degree viewing elements to offer a rich and interactive experience to automobile customers.
- Marketing and Advertising
- Marketing and advertising industries can develop interactive and innovative marketing tools like virtual car tours, which help automobile companies to stand out from competitors and draw more customers.
