In order to really make a bold marketing statement, the Volvo Art Session 2011 saw the innovative company hire ten very different artists to completely incorporate their S60 model into a vibrant artistic canvas.
Each artist approached the challenge in a very different way, but the results led to some truly fascinating creations from across the spectrum of imagination and design. The true star of the Volvo Art Session 2011, however, was the car company itself for devising such a culturally pervasive marketing initiative that is sure to keep people talking about the S60 for months to come.
Key Themes Behind This Trend
- Branded Art Cars
- Companies can create visually stunning art cars as a form of advertising and bold marketing.
- Collaborative Marketing Initiatives
- Cooperation between companies and artists can lead to unique marketing initiatives that generate buzz and hype.
- Immersive Advertising Experiences
- Creating immersive sensory experiences through art and design can attract consumers and leave a lasting impression.
Where This Applies
- Automotive Industry
- Car companies can use branded art cars to showcase their designs and generate interest in their products.
- Marketing and Advertising Industry
- Collaborating with artists for marketing initiatives can help advertising agencies to stand out and be more creative in their campaigns.
- Art and Design Industry
- Opportunities for artists to collaborate with brands and create unique pieces of work as a form of advertising can help increase their exposure and reputation.
