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London fashion house Void of Course launched its Spring/ Summer 2013 collection with an eerie film. The designers Chris Sutton and Sean-Anthony Moran presented runway shows season after season and now, used the medium of film to display their Gothic fashions.
The video is dark and ominous from start to finish. It was made in collaboration with Ryan Hopkinson and Anna Trevelyan and is narrated by none other than the king of darkness, Marilyn Manson. The clothes are shown on pale-skinned models with bleached blonde hair. The generally dark apparel splashes against their skin tones and illuminates as the lights in the film flicker. The energy of the video is sinister and Manson’s voice adds to this sentiment.
Void of Course is successful in attempting to correlate its Spring/ Summer 2013 collection with dark overtones and appeal to an edgier market.