The Vogue Russia December 2012 issue features a dynamic editorial captured by none other than the kaiser himself—Karl Lagerfeld.
It is mesmerizing to see Karl Lagerfeld show off his talent as a photographer adding yet another skill to his large list of expertise. Models Toni Garrn & Linda Evangelista take on a makeshift fashion dichotomies in which opposites clash. The blonde and brunette each show off a different style ethos seemingly seducing the dapper male model. Each one brings a distinctive refined elegance that practically jumps off the page with opposing styles.
Fashion houses such as Giorgio Armani, Ralph Lauren and Albertta Ferreti fight for the spotlight as if to radiate the posh duplicity of this spread as styled by Ekaterina Mukhina. In this Vogue Russia December 2012 feature, it is evident that duality makes for a deliciously decadent editorial motif.
Why This Trend Is Growing
- Fashion Dichotomies
- Exploring contrasting styles and aesthetics within a single fashion spread presents an opportunity to showcase multiple collections and brands within one editorial.
- Celebrity Photographer
- Successful celebrity figures branching into photography presents a new trend in the industry, creating new business opportunities for brands who seek to be associated with these public figures.
- Opposing Styles
- Merging two opposing aesthetics or styles to create a juxtaposition presents an opportunity to showcase the versatility of fashion and new collection lines.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can capitalize on the trend of fashion dichotomies to showcase multiple brands and collections within one editorial.
- Celebrity Industry
- Celebrities who branch into photography present a new disruptive innovation within the industry, creating new business opportunities for brands wishing to associate with them.
- Photography Services Industry
- Creating editorials that merge two opposing aesthetics or styles to create a juxtaposition requires unique services and skills provided by photography service companies.
