Blue Brow Editorials

Model Shu-Pei Gets Colorful for Chinese Vogue Makeup

Sporting unconventional eye and lip hues, model Shu-Pei shows readers how to work eye-popping electric colors for Vogue makeup, which is featured in the May 2010 issue of Vogue China.

Photographed by Liz Collins in London, Shu-Pei has multiple looks with bleached out brows that are obscured by the vibrant and all-encompassing eye shadows she wears. The models also sport various hues of blue, silver and pale pink nail polish as well as neutral, pink, red and yellow lips. It seems, at least in China, that Vogue makeup believes colour is in.

Vibrant Makeup
Opportunity for makeup brands to innovate and offer more electric color options
Bleached Brows
Disruptive innovation opportunity for brow care products to offer more options and highlight the use of bold eye makeup
Colorful Nail Polish
Trend towards unique nail colors creating opportunities for nail polish brands to offer more varied shades

Sectors Adopting This

Makeup
The bold and vibrant looks can create opportunities for makeup brands to innovate and offer more colorful options
Brow Care
The use of bleached out eyebrows can create disruptive innovation opportunities for brow care products that offer unique styling options
Nail Polish
Bold and varied nail colors can create opportunities for nail polish brands to offer more unique options
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 80%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X