Spectacular Urban Light Installations

Vivid Sydney's Projection Extravaganza is Unbelievable

Vivid Sydney is a light festival that takes place every year in Sydney, Australia. It is currently running from May 25th, 2012 until June 11th, 2012. It features amazing light shows and illusionary effects.

The purpose of the festival is to celebrate the arts by illuminating all of Sydney with lights, music and creativity. If you ever plan on taking a trip down to Australia, it might be a good idea to go when this festival is taking place. There is no shortage of imagination, as the director from the festival Gary Edmonds states, “Some elements are intended to nudge at the edge of perception."

From lit buildings to floating LED sculptures, any and every kind of lighting whether it be projected on walls or through objects, is bound to be a jaw-dropper.

Interactive Light Installations
Opportunity to create more visually stunning and interactive light installations that blur the lines between art and technology.
Smart Lighting Technologies
Opportunity to develop more efficient and intelligent lighting systems for homes and commercial buildings.
Virtual Reality Light Shows
Opportunity to create immersive and interactive light shows with the use of virtual reality technology.

Sectors Adopting This

Art and Design
Opportunity for artists and designers to incorporate new light technologies and techniques to create innovative installations.
Entertainment
Opportunity to create visually stunning and immersive light shows for events and concerts.
Architecture and Construction
Opportunity to integrate smart lighting systems into buildings to create more energy-efficient spaces.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 79%
Freshness 8%

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