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Despite the changing of the seasons and the fashion industry trying to sell consumers and get them to buy more, more, more depending on what’s in, virtuous knit products aren’t necessarily so on-trend. But that doesn’t mean they shouldn’t be taken seriously in the fashion industry.
At the same time, however, it’s in the social entrepreneurship and environment movement in which they sit and make their moves. These virtuous knit products market themselves as fair trade innovators and simple artisan products that focus on topics such as co-operatives, farming and overall social good.
Interestingly, many of these products are targeted toward women, such as baby products in—the form of crochet hats and children’s toys—or more youthful fashion collections, like brands People Tree, Thistle & Thorne and Tara St. James StudyNY.