The constantly enhancing world of video games becomes an increasingly hypnotic place, and it seems as though the Versace FW11/12 campaign is attempting to capture attention in a similar way.
Mert & Marcus photographed ensembles from the upcoming men's and women's collections, but it's somewhere between the styling and the airbrushing that makes the pair of models look like computer generated images. The striking Saskia de Brauw and the devilishly handsome Sean O'Pry wear what look to be hybrid retro and futuristic fashions, touched up meticulously to embody a digitally-drawn aesthetic.
The Versace FW11/12 campaign takes place amidst what appears to be a barren lunar landscape. The hot yellow glow of a rising sun embraces rough rock formations with a warm halo in the background, giving the entire scene an aura of luxe fantasy.
Key Themes Behind This Trend
- Hybrid Retro-futuristic Fashion
- Fashion brands can explore combining elements of retro and futuristic styles to create visually striking and digitally-drawn aesthetics in their campaigns.
- Digitally-enhanced Environments
- Utilizing digital editing techniques to create otherworldly landscapes in fashion campaigns can capture attention and create a sense of luxury fantasy.
- Computer-generated Model Looks
- Creating models that resemble computer generated images through styling and airbrushing techniques offers a sci-fi inspired approach to fashion advertisements.
Where This Applies
- Fashion
- Fashion brands can explore disruptive innovation opportunities by incorporating hybrid retro-futuristic styles and digitally-enhanced environments into their campaigns.
- Advertising
- The use of computer-generated model looks and digitally-enhanced environments in fashion campaigns presents an opportunity to explore disruptive advertising techniques.
- Digital Editing
- The demand for digitally-enhanced environments and computer-generated model looks in fashion campaigns creates an avenue for disruptive innovation in the field of digital editing.
