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The constantly enhancing world of video games becomes an increasingly hypnotic place, and it seems as though the Versace FW11/12 campaign is attempting to capture attention in a similar way.
Mert & Marcus photographed ensembles from the upcoming men’s and women’s collections, but it’s somewhere between the styling and the airbrushing that makes the pair of models look like computer generated images. The striking Saskia de Brauw and the devilishly handsome Sean O’Pry wear what look to be hybrid retro and futuristic fashions, touched up meticulously to embody a digitally-drawn aesthetic.
The Versace FW11/12 campaign takes place amidst what appears to be a barren lunar landscape. The hot yellow glow of a rising sun embraces rough rock formations with a warm halo in the background, giving the entire scene an aura of luxe fantasy.