The Versace Fall/Winter 2012 menswear campaign stays true to the Italian fashion house's glam image. Famed photographic duo Mert & Marcus capture a moody and monochromatic campaign that is both sharply styled and rebelliously retro.
This advertorial stars models Dmitriy Tanner and Philipp Schmidt, who were shot on site in London. The duo are styled by David Bradshaw, sporting daring looks that include embellished jackets and patterned pants among other ornate pieces.
The Versace Fall/Winter 2012 ad campaign shines a light on military-inspired silhouettes, impeccable tailoring and the opulent accents synonymous with the luxe label. This edgy portrait series showcases classic looks made modern with over-the-top detailing that includes sequins, decorative buttons and a hint of sparkle.
Key Themes Behind This Trend
- Glam Military
- Opportunities for luxury fashion brands to explore military-inspired silhouettes and embellished detailing to create a glam military trend
- Retro Rebellion
- Opportunities for fashion brands to capitalize on sharp, monochromatic and rebelliously retro looks for menswear campaigns
- Moody Monochrome
- Opportunities for fashion photographers to experiment with moody and expressive monochromatic campaign photography
Where This Applies
- Luxury Fashion
- The use of opulent accents and impeccable tailoring in the Versace Fall/Winter 2012 ad campaign presents an opportunity for high-end fashion brands
- Mens Fashion
- The use of male fashion models and rebelliously retro menswear looks presents new directions for menswear campaigns
- Fashion Photography
- The moody and monochromatic campaign photography in the Versace Fall/Winter 2012 ad campaign highlights new opportunities for fashion photographers to experiment with bold and expressive campaign styles
