The Another Magazine Variety Lights editorial features a budding Aymeline Valade. The model has been placed here in front of light pink and grey backdrops, adding to the dainty airy quality that was delivered on behalf of photographer Paul Wetherell.
Wetherell captured the girly side of Valade by way of blossoming flowers. As Variety Lights will be present in the Spring/Summer 2013 edition of Another Magazine, it follows that the creative editorial team opted for these airy images.
Stylist Mattias Karlsson followed suit with his use of red hued plaid, slouchy ivory pants and coy crop tops. He at the same time added a notion of fierceness to the girly pairings as he incorporated leather skirts and dark tights.
What's Driving This Trend
- Floral Fashion
- The use of blossoming flowers in fashion editorials presents an opportunity for the floral fashion trend to emerge and disrupt the fashion industry.
- Girly Fierce
- The marriage of feminine and edgy elements in fashion editorials presents an opportunity for the girly fierce trend to emerge and disrupt the fashion industry.
- Light Backdrops
- The use of pink and grey backdrops in fashion editorials presents an opportunity for the light backdrops trend to emerge and disrupt the photography industry.
Who This Affects Most
- Fashion
- The fashion industry has the opportunity to leverage the emerging floral fashion and girly fierce trends showcased in editorials to create disruptive and captivating collections.
- Photography
- The incorporation of light backdrops in fashion editorials presents an opportunity for photographers to experiment and develop innovative approaches to backdrop staging.
- Publishing
- Publishing companies can capitalize on the demand for innovative floral fashion and girly fierce editorials by incorporating these themes in their magazines, attracting niche audiences and boosting sales.
