Masculine Tweed Sneakers

The Vans Vault x Harris Tweed Collection Elevates Skater Fashion

The Vans Vault x Harris Tweed collaboration connects the timeless attribute of the Harris Tweed fashion time and mixes it with the skater culture of the Vans company. From tweed appliquéd high tops for the more sophisticated skater to the leather mixed low tops to incorporate a more business-appropriate element, the collaboration connects street style with high end apparel. This collaboration is only available for the Fall 2012 fashion season and induces classic lines and cuts with hipster culture.

The great ideology behind the Vans Vault x Harris Tweed collaboration blurs the lines between two separate cultures. There are three different shoes created for the collection; one pair of high tops and two pairs of low tops. The mundane nature of the shoes adds to its appeal.

Skater-fashion Collaboration
Collaborating with fashion brands to create unique and differentiated collections.
Hybrid Apparel
Blending two seemingly disparate styles or materials in a single article of clothing.
Limited Time Collections
Creating apparel lines that are only available for a limited period of time, resulting in high demand and exclusivity.

Industries Being Reshaped

Fashion Industry
Opportunities to collaborate with companies and create completely unique and marketable collections.
Footwear Industry
Incorporating unique materials, such as tweed, with traditional footwear materials to create a brand new segment.
Streetwear Industry
Creating unique collections which are exclusive and hard to find, helping consumers to stand out from the crowd.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 73%
Activity 53%
Freshness 8%

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