Parallel Fantasy Urban Editorials

The A$AP Rocky Urban Editorial With Complex Magazine is Fabulous

Rapper A$AP Rocky graces the pages of Complex Magazine’s December 2012 issue in an urban editorial focused on the fantasy of fame.

In the feature article, as well as in the photo spread, A$AP reveals the anxiety surrounding his incline in the rap world and the attention coming with it. Time and time again, media discusses the qualms established celebrities have with their fame and this time, Complex delves into the mind of a young rapper on the rise.

In the shoot titled 'Rocky Road,' A$AP is presented in a dominion of fantasy, a theme parallel with his actual life in the present. Shots include the rapper holding and praying with a sword and stone reminiscent of King Arthur and the sorcerer’s stone. These props give the photo shoot a whimsy feel and dark backdrops, smoky effects and A$AP’s tough gazes add to this vibe.

A$AP Rocky’s urban editorial in Complex magazine is a foray into fantasy that actually resonates with the rapper’s present state in the rap game.

Fantasy Urban Editorials
There is an opportunity to create more urban editorials that focus on a fantasy theme to showcase celebrities in a different light.
Celebrity Anxiety
Exploring the anxiety and challenges of fame in celebrities like rappers can provide an insightful look into the industry.
Dominion of Fantasy
There is a market for photo shoots with a fantasy theme that can help provide a different perspective of celebrities in the entertainment industry.

Who This Affects Most

Fashion Industry
The fashion industry can take inspiration from this editorial to create more designs and themes that cater to the fantasy theme in urban editorials.
Entertainment Industry
The entertainment industry can invest in creating a more in-depth look at celebrities and the challenges and anxiety they face in the limelight.
Photography Industry
There is a need for photo shoots with a fantasy theme that provide a unique perspective for celebrities and can lead to an increase in demand for more creative shoots.
SCORE
0.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 2%
Freshness 8%

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