Trend Hunter reported on 1800 Tequila's Design Your Bottle campaign back in April. The competition officially opened September 14, 2008 and invited tequila fans to submit their own art for a new bottle design. The winner will get $10,000 and have their bottle used in 2009's retail production. Here are some of the entries.
Implications - Brands who invite people to help design a product are using a great marketing strategy. Giving people a way to interact and engage with a brand gives consumers the feeling of being part of a community. People who contribute to a brand will become loyal because they feel that they have helped the brand get one step closer to reaching its full potential.
Why This Trend Is Growing
- Crowdsourced Design
- Brands can harness the power of crowdsourcing to engage consumers in the design process and build a loyal community around their brand.
- Interactive Marketing
- Inviting consumers to participate in product design creates a sense of community and increases brand loyalty.
- Consumer-driven Innovation
- Allowing consumers to contribute to product design empowers them and gives them a sense of ownership over the brand.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverages industry can leverage crowdsourced design to create unique and engaging packaging for their products.
- Consumer Goods
- Consumer goods companies can tap into the power of interactive marketing to involve consumers in the design of their products.
- Advertising and Marketing
- The advertising and marketing industry can help brands implement crowdsourcing strategies to enhance consumer engagement and brand loyalty.
