The Canadian company Undz recently opened a small, but superb men's underwear stand made out of an actual 1960s ice cream stand. They sell colorful men's underwear directly from the bowl and gives them tempting names: Pistachio, Strawberry, Apple and more.
Montreal is a beautiful place in November, especially since winter is close and the snow is accumulating. If you're shopping through St-Catherine’s Street, you'll find the cutest ice cream stand in town. Undz staff, dressed as vintage waiters, also pack the goods in two crazy ways. For one, some of the underwear comes with actual brown waxed paper wrapping (exactly like we used to have at the meat market) with a simple fluorescent sticker to seal the deal. Furthermore, when you buy four or more you have their signature fluorescent tissue box available in three colors.
Undz is one good reason to visit Montreal this holiday season.
Why This Trend Is Growing
- Retail Theatre
- The use of a vintage ice cream stand as a retail space elevates the shopping experience and adds a fun factor to buying men's underwear.
- Nostalgia Marketing
- Utilizing vintage packaging and advertising materials, like brown waxed paper wrapping and fluorescent stickers, creates an emotional connection with customers and taps into their sense of nostalgia.
- Bringing Online Tactics to Brick-and-mortar Stores
- Offering a signature tissue box with a purchase of four or more pairs of men's underwear mimics the concept of online add-ons in a physical store setting.
Industries Being Reshaped
- Fashion and Apparel
- By creating a unique and interactive shopping experience, fashion retailers can differentiate themselves from competitors and drive sales.
- Marketing and Advertising
- Nostalgia marketing can be used across various industries to create brand awareness and loyalty through emotional connections with customers.
- E-commerce
- The concept of online add-ons, such as offering a free gift with a minimum purchase, can be adapted to physical retail stores to drive sales and increase customer satisfaction.
