You decide you need a $19,000 pen. Walking into the $19,000 pen store, you tell the $19,000 pen woman, “I would like a $19,000 pen that looks like a watch.” She calls your shrink.
The Behold 1010 is a limited-edition 18K golden pen from Swiss baublemaker Caran d’Ache that’s built to “celebrate the special genius of watchmakers.” The $19,000 pen is called the 1010 because a watch’s hands look their best and most balanced at that time. It also has non-functioning watch gears on a sleeve just below the pen’s clear surface.
Key Themes Behind This Trend
- Luxury Writing Instruments
- Opportunity for creating high-end writing instruments that combine functionality with luxury design elements.
- Celebrating Craftsmanship
- Opportunity to craft products that pay homage to the expertise and artistry of specific industries, such as watchmaking.
- Limited Edition Collectibles
- Opportunity to create exclusive and highly sought-after collector's items that appeal to niche markets.
Where This Applies
- Luxury Goods
- Disruptive innovation opportunity for luxury brands to branch out into the writing instruments market with opulent and unique designs.
- Watchmaking
- Disruptive innovation opportunity for watchmakers to expand their product offerings by incorporating design elements into writing instruments.
- Collectibles
- Disruptive innovation opportunity for collectible companies to create limited edition writing instruments that cater to passionate collectors.
