Gaming GPS Handhelds

Toyota Makes a Nintendo DS Navigation System

Toyota recently made a Nintendo DS navigation system in their latest Smart Navi car. In Japan, Nintendo DS is used in schools, and now it is being moved to cars as well. This navigation system is called the Kuruma de DS, and lets passengers use their Nintendo DS as a navigation device.

This navigational system provides sightseeing information, maps, a speedometer, quizzes and gives directions that take you directly to your desired destination. The system is linked to the vehicle through a Bluetooth game card that works with the DS, and then can be used as a remote control. The sound from the Nintendo DS can be connected to the main speakers in your vehicle, and the Kuruma de DS can be purchased individually through Toyota.

Additional images: pastemagazine.com| Toyota Created a Navigational System for the Nintendo DS

Gaming Navigation Systems
Opportunity to create innovative navigation systems using gaming technology.
Bluetooth Game Cards
Opportunity to expand the usage of Bluetooth game cards.
Multi-purpose Devices
Opportunity to create multi-purpose devices that combine gaming and transportation technology.

Who This Affects Most

Automotive
Opportunity for automotive industry to merge with gaming technology.
Gaming
Opportunity for gaming industry to expand beyond entertainment and into consumer products.
Technology
Opportunity for technology industry to innovate multi-purpose devices and expand Bluetooth game card usage.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 15%
Freshness 8%

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