The Tommy Spring 2011 campaign is one of the most hip and fun advertisements of the season. Tommy Hilfiger serves up outdoor fun with these silly warm-weather adverts that feature the spring Tommy collection. The collection is filled with bright basics, such as shirts, skirts and shorts.
Some of the many models within the shoot include River Viiperi, Rene Rodriguez and Simon Tham, who were all photographed by Doug Inglish. The happy models can be seen playing with props such as a stuffed skunk, barbecued meats and wet paint brushes. The photoshoot takes place by the pool and in a colorful painting studio, where paint gets splattered everywhere. The mood of the Tommy Spring 2011 campaign is very cheerful and is guaranteed to put a smile on your face.
Why This Trend Is Growing
- Outdoor Fashion
- Opportunities for disruptive innovation can include sustainable and eco-friendly outdoor fashion brands.
- Bright Basics
- Disruptive innovation opportunities lie in creating bold and vibrant basic clothing items with sustainable materials.
- Playful Advertisements
- Disruptive innovation opportunities can be found in creating interactive and immersive advertisements that engage consumers in a fun and memorable way.
Industries Being Reshaped
- Fashion
- The fashion industry can explore experiential marketing techniques to create playful and interactive campaigns.
- Art
- The art industry can collaborate with fashion brands in creating unique and visually appealing photo shoots and campaigns.
- Marketing
- The marketing industry can embrace creative and engaging approaches to advertising that capture consumers' attention and leave a lasting impact.
