Classic Noir Fashion

Time Homme 2009 Autumn/Winter Campaign is All About the Modern Gentleman

If gray is the new black, the Time Homme 2009 Autumn/Winter Campaign politely disagrees. Featuring the color noir amidst its family of gray cousins, the Korean Label creates a line that exudes, as Swipelife so aptly puts it, “manly elegance.”

Modeled by the beautiful Clement Chabernaud and photographed by Karim Sadli, both are able to capture the classic charm these clothes hold. The Time Homme 2009 Autumn/Winter Campaign reiterates the return of the gentleman with a modern twist.

Noir Fashion
The revival of noir fashion presents opportunities for brands to create modern interpretations of classic elegance.
Gray Couture
The emergence of gray as a fashionable alternative to black opens up possibilities for design innovation in the fashion industry.
Modern Gentleman
The reemergence of the gentleman aesthetic creates space for brands to cater to the modern man while maintaining a sense of timeless style.

Who This Affects Most

Fashion
The fashion industry can explore new design directions inspired by the classic noir and gray couture trend.
Photography
Photographers can experiment with capturing the elegance and charm of the modern gentleman aesthetic in their work.
Modeling
Models can embrace and embody the essence of the modern gentleman in their poses and expressions, reflecting the trend in the fashion industry.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 11%
Freshness 8%

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