Coffee-Inspired Autos

The Saab/Nespresso Concept Car Combines Two Famous Brands

Design student Eric Leong's Saab/Nespresso Concept is a very unusual concept car inspired from premium espresso machines produced by the Nestlé Group of Switzerland.

With an impressive design, the Saab/Nespresso Concept truly reflects the sleek design elements taken from the Nespresso coffee machine, thus making it the most unusual stylish car ever seen.

The car's rear integrates features that can be seen on Nestlé's coffee machines. It features storage compartments and deck panels to hold items, and these compartments can also be replaced by cushions for a relaxing ride.

The Saab/Nespresso Concept also incorporates the most advanced technology, such as a digital projection system that enables the car to change its appearance.

Brand Mashups
Innovative automobile designs that incorporate features from other popular brands and industries such as coffee machines.
Technology Integration
Advancing car functionality through integrating cutting-edge, technology-forward features such as digital projection systems.
Dual Functionality
Designing cars with built-in multifunctional components that can be converted for alternate usage like the storage compartments which are replaceable by cushions.

Who This Affects Most

Automotive
Innovative concepts and designs for automobiles that incorporate features from other brands and maximize the use of technology to enhance customer experience.
Technology
Development of futuristic technology that enhances the functionality of cars and provides new features for better driver experience.
Kitchen Appliances
Designing and producing multifunctional premium-grade kitchen appliances that can inspire their transposition in other industries such as automobiles.
SCORE
3.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 46%
Freshness 8%

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