Collaborated Luxury Booze

Christian Lacroix and Chivas Launch the Chivas Regal 18YO

Available in November, the latest installment of the Lacroix and Chivas partnership comes together as the Chivas Regal 18YO. With delicate metallic detail reminiscent of the previous edition, the Chivas 12YO Regal sets a new standard in premium fine liquor presentation. The Chivas label is embroidered with precision in jacquard. The brocade box itself is a luxury, complete with a mirrored interior and French jacquard.

The production of this special edition Scotch whiskey is limited to 3,000 bottles. Check out the Chivas Regal 18YO in the featured gallery.

Premium Liquor Presentation
Exploring innovative ways to enhance the visual appeal and value proposition of premium liquor through artistic and luxurious packaging.
Collaborative Partnerships
The rise of collaborative partnerships between luxury brands, such as fashion designers and liquor companies, to create unique and limited-edition products.
Limited Edition Collectibles
The increasing demand for limited edition and collectible spirits, which offer exclusivity and a sense of rarity to consumers.

Industries Being Reshaped

Liquor Industry
Opportunities within the liquor industry to differentiate brands and products through collaboration with other luxury sectors and premium packaging.
Fashion Industry
Disruptive innovation potential for fashion brands to expand their reach and tap into new markets by collaborating with liquor companies to create exclusive products.
Collectibles Industry
The collectibles industry can benefit from the rising demand for limited edition spirits by partnering with liquor brands to create unique and sought-after items.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 66%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X