The Sweet Nothings necklace collection is deceptively heartfelt. Fine and delicate with a simple gold heart pendant, its hand-engraved etchings actually have more to say than 'sweet nothings.'
Created by In God We Trust, the Sweet Nothings collection is comprised of 20 necklaces, each with a different saying such as 'Hot Mess' and 'Stuff My Muff.' Priced at $40, each is fashioned out of brass and 18 inches in length.
Why This Trend Is Growing
- Vulgar Love
- The rise of jewelry with love messages that are not conventional could disrupt the way love is expressed and add novelty to traditional jewelry designs.
- Incongruous Engravings
- The trend of engraving seemingly incoherent messages on fine jewelry presents disruption opportunities for similar messaging on everyday fashion and home accessories.
- Subtle Cursing in Accessories
- The emergence of accessories that convey subtle cursing and libidinous messages could provide breakthrough disruption opportunities in the fashion and jewelry market business.
Industries Being Reshaped
- Fashion
- Fashion companies could take inspiration from the Sweet Nothings necklaces and incorporate unconventional and playful messages into everyday items like t-shirts and socks.
- Jewelry
- Jewellery companies could create collections with a playful twist and explore the creation of non-conventional message pieces like the Sweet Nothings collection.
- Greeting Cards
- The emergence of incongruous engravings on fine jewelry presents opportunities for the greeting card industry to create a line of 'misfit' love cards for unconventional expressions of love.
