Prismatic Crystalized Wallpapers

The Swarovski Wallpaper Collection Captures the Brand's Tradition

Capturing the age-old traditions from one of the most recognized brand names, the Swarovski Wallpaper inhabits the beauty of the Austrian crystal brand. The beautiful lookbook is shot by Philip Karlberg, a famous photographer known for his work with high-end couture home photoshoots.

The expansion of the Swarovski brand into the home decor sector has taken the brand as a traditional jewelry company and has made it a well-rounded enterprise. The wallpaper is set in authentic settings and is anything but modern. The Swarovski Wallpaper collection comes in a variety of patterns, from gingam to stripes, the Austrian brand is the epitome of old time glamor. From crystals to wallpaper, Swarovski is creating a captivating name for itself.

Crystalized Wallpapers
The use of crystals in wallpapers presents an opportunity for interior designers to create stunning and luxurious spaces.
Home Decor Expansion
Traditional jewelry companies venturing into the home decor sector can tap into new markets and diversify their offerings.
Authentic Glamor
The resurgence of old-time glamor through authentic patterned wallpapers allows for nostalgic and elegant interior design choices.

Who This Affects Most

Interior Design
Interior designers can incorporate crystalized wallpapers to add a touch of luxury and elegance to their projects.
Jewelry
Jewelry companies can expand into the home decor sector and leverage their brand recognition to create unique and captivating products.
Fashion
Fashion brands can collaborate with wallpaper manufacturers to bring their aesthetic to interior spaces and create a cohesive brand experience.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 20%
Freshness 8%

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