Sure, stop-motion videos on YouTube are a dime a dozen, but this Super Mario Bros. Paper Stop Motion painstakingly recreates the first level of the iconic Nintendo Entertainment System game to devastatingly accurate results, so I can't harp on it.
The Super Mario Bros Paper Stop Motion was made by Jeremiah Warren and it perfectly emulates all the familiar Mario-isms such as eating a mushroom to grow in physical size, grabbing a flower in order to shoot fireballs out of your palms, and jumping on silly goombas who stand in your way to saving Princess Toadstool.
Implications - Consumers are gravitating toward more traditional forms of animation because of the media's oversaturation of computer-generated animations. Consumers can also better empathize with stop-motion videos because they're recognizably made by humans without the aid of digital technologies. Corporations may consider employing stop-motion animation for advertising campaigns in order to garner consumer attention.
Key Themes Behind This Trend
- Traditional Animation
- Consumers are gravitating toward more traditional forms of animation because of the oversaturation of computer-generated animations, creating an opportunity for businesses to explore alternative animation methods.
- Stop-motion Videos
- Stop-motion videos provide a recognizable human touch that consumers can empathize with, presenting an opportunity for businesses to create advertisements that evoke emotions in their viewers.
- DIY Creations
- DIY paper-based creations, such as the Super Mario Bros Paper Stop Motion, are gaining popularity, which presents an opportunity for businesses to tap into the popularity of handmade, eco-friendly products.
Where This Applies
- Animation
- Traditional animation methods, such as stop-motion, may gain popularity over computer-generated animations for advertisements in various industries, including film, television, and advertising.
- Marketing
- Stop-motion videos may be used by businesses for advertising campaigns to better evoke emotions and create a human connection with viewers in the marketing industry.
- Crafts
- The rising popularity of DIY paper-based creations presents opportunities for businesses in the crafts industry to offer eco-friendly paper-based products and DIY kits to consumers.
