Every once in a while, a commercial like the Subaru ‘Baby Driver’ ad comes along to remind you that marketing masterpieces still exist. By embracing the power of a cultural connection, the Subaru ‘Baby Driver’ commercial evokes the most important priority of Subaru’s target market demographic: their child’s safety.
The ad instead tugs at heartstrings by evoking the concern, anxiety, and the proud hopes and fears of a parent watching their child drive away for the first time. The father in the Subaru ‘Baby Driver’ spot feels safe knowing that his daughter is driving a Subaru.
Key Themes Behind This Trend
- Emotional Advertising
- Automotive companies can create emotional and memorable ad campaigns that tap into the fears and aspirations of their target demographics by featuring powerful cultural connections.
- Child Safety
- Child protection and safety concerns can be used by car companies to build trust and create emotional connections with parents in their advertising campaigns.
- Narrative Storytelling
- Automotive companies can use storytelling techniques to craft emotionally-charged ads that resonate with their target market more effectively.
Where This Applies
- Automotive
- Automobile companies can leverage emotional appeal in advertising campaigns to build stronger brand connections with consumers.
- Marketing and Advertising
- Marketing and advertising professionals can learn from emotional and narrative-based ad campaigns to create more impactful and effective advertisements.
- Advertising Agencies
- Advertising agencies can use emotional and story-based techniques to create more memorable and emotionally impactful advertisements on behalf of their clients.
