Mert & Marcus photographed the Natalia Vodianova Stella McCartney Spring 2012 campaign. Vodianova, the new face of the British brand, poses in perfectly patterned frocks with her image appearing in black and white. The monochrome image of Vodianova makes for an enthralling juxtaposition between her and the bright, blooming floral arrangements that are super-imposed around her.
The playful McCartney Spring collection has a variety of printed looks, including a fantastic paisley-printed one piece. The clashing patterns of the mixed flowers and attire is a great example of the clashing patterns that have filed down the catwalk this season. The Stella McCartney Spring 2012 campaign will likely be coming to a billboard or fashion magazine near you very soon.
What's Driving This Trend
- Mixed Patterns
- The trend of mixed patterns in fashion is growing and could provide opportunities for new designs and print collaborations.
- Floral Prints
- Floral prints in fashion continue to be a popular trend and could inspire new applications in other industries, such as home decor or packaging design.
- Monochromatic Imagery
- Monochromatic imagery in fashion ads creates a striking contrast between the product and background, and could inspire new approaches in other advertising campaigns.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of mixed patterns and floral prints to create new and unique designs.
- Home Decor
- Home decor companies could incorporate floral prints and mixed patterns into their textile designs to offer a unique look to their products.
- Advertising
- The use of monochromatic imagery in fashion ads could inspire advertising agencies to explore new visual approaches in their campaigns across various industries.
