Created in the spirit of the 2012 Olympic Games, the Stella McCartney 'My 2012' collection for Adidas celebrates the fact that the games will be held in London this year.
Filled with stylish athletic gear, the Stella McCartney My 2012 line also encourages women to become more involved with the entire Olympics experience, as the Telegraph describes. The pieces themselves are practical yet fashionable workout garments, including printed tanks with the Olympics logo, a pair of bold yellow shorts and a sporty zippered jacket, which is available in both navy blue and bright pink. The collection also includes casual lounging pieces like a soft and cozy hoodie and running wear, such as leggings with Adidas' signature stripes.
The Stella McCartney My 2012 collection will be available on the Adidas UK online store starting Jan. 16.
What's Driving This Trend
- Olympics-inspired Fashion
- Fashion companies can explore creating sportswear collections that celebrate and honor global sports events like the Olympics.
- Stylish & Practical Athleisure
- Brands can create athletic wear that balances practicality and style for consumers looking to wear comfortable clothes anytime, anywhere.
- Sportswear for Women
- Companies could cater to women's athletic wear needs by creating sportswear that is practical, comfortable and fashionable.
Who This Affects Most
- Fashion Retail
- Fashion retail businesses can tap into the growing trend of stylish athleisure by incorporating practical and trendy sportswear collections into their existing product lines.
- Fitness Apparel
- Companies producing fitness apparel can expand their reach by creating athletic wear lines that cater to women's practical and stylish exercise needs.
- Online Retail
- E-commerce retailers can capitalize on the growing trend of athletic wear by stocking up their stores with stylish and practical sportswear options for women.
