Unbranding Parody Graphs
This 'Starbucks to the Future' Chart Pokes Fun at Logo Downsizing
By: Jordan M
Jan 20, 11
This ‘Starbucks to the Future’ image plays mischievously with the company’s tendency to slightly minimize their logo every few years.
Though not everyone is a fan of this concept, unbranding has become a major shift in advertising strategy over the past few years. ‘Starbucks to the Future’ captures this consumer frustration in the best way possible with satire. The resulting image is playfully humorous, while making an important observation all the same.
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