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Starbucks has been on a roll lately—it recently launched a very mild ‘blonde’ brew, purchased a juice company and released a special holiday app called Cup Magic—and now it has created the Starbucks ‘Let’s Merry’ site, a dedicated online hub for the holidays.
The Starbucks ‘Let’s Merry’ site is a virtual place that engages online consumers with special offers, e-cards and information about the company’s new holiday products. Here, users can also get a link to download the Starbucks Cup Magic app as well as create a personalized e-card to send to loved ones. Further, the online hub features a section called ‘Gifts Galore,’ which will provide an exclusive Starbucks deal each day starting Dec. 1.