Hide-And-Seek Editorials

The Robert Laby for Spray Magazine Issue is Quirky and Vogue

The recent edition of Spray magazine features an endearing editorial, sprouting with reworked clothing and revitalized vintage imagery. The 'Patch Work' editorial plays off of folkish vibes and 1970s high fashion. The result is a crossover between your grandmother's basement and the iconic over-exposed advertisements for Marc Jacobs. The ensembles include pieces from 3.1 Phillip Lim, Lacoste Live! and more, all focusing on the color block/patch work motif. The shoot was outfitted by stylist Char­lotte Briere. The editorial is sartorial, yet relaxed, exhibiting a youthfulness and style for a young man coming to his own.

The alluring editorial was lensed by photographer Emanuele Fontanesi. The artist has a masterful eye for color composition and lighting. The artistic direction of the shoot is highly complex, while maintaining a simplicity.

Patch Work Motif
There is an opportunity for fashion brands to explore reworked clothing and revitalized vintage imagery using a patch work motif.
Youthful Sartorial Style
Brands can create fashion lines that exhibit a youthful sartorial style for young men coming into their own.
Color Composition
Photographers can focus on developing a masterful eye for color composition and lighting in their work.

Who This Affects Most

Fashion
Fashion brands can explore the patch work motif and create youthful sartorial styles for young men.
Photography
Photographers can focus on developing color composition and lighting techniques when taking photos.
Magazine Publishing
Magazines can provide more endearing and youthful editorials that exhibit a sartorial style for young men coming into their own.
SCORE
1.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 9%
Freshness 8%

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