Evolved iPads

The Sony Dash Personal Internet Viewer Looks to Take a Bite Out of Apple

It is the law of multimedia devices -- and all electronic goods -- that when a revolutionary device hits the market, its competitors aren’t far behind. I am not criticizing this fact, rather praising it. If there weren’t similar gadgets offered, companies would not try and improve on mediocre products. The Sony Dash Personal Internet Viewer is to come out this summer, just a few short months after the release of the Apple iPad.

The Sony Dash Personal Internet Viewer will feature over 1500 apps, but its biggest selling feature will be the live streaming of Netflix and TV shows it offers. Another big plus for it is the price tag: $200, which is half a much as the iPad. Let the competition begin!

Affordable Multimedia Devices
The trend of releasing affordable multimedia devices as competitors to revolutionary devices like the Apple iPad.
Streaming Apps and Services
The trend of offering streaming apps and services as a selling point for multimedia devices.
Improved Features and Performance
The trend of continuously improving features and performance of multimedia devices to compete with existing products.

Who This Affects Most

Consumer Electronics
Disruptive innovation opportunities in the consumer electronics industry to develop affordable multimedia devices and streaming apps.
Entertainment
Disruptive innovation opportunities in the entertainment industry to create streaming services and apps for multimedia devices.
Technology
Disruptive innovation opportunities in the technology industry to improve on existing multimedia devices and develop innovative features and performance enhancements.
SCORE
4.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 46%
Freshness 8%

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