Smashbomb Beer, also known as the Smashbomb Atomic IPA, has been rejected by the Liquor Control Board of Ontario (LCBO). No, it's not because it will cause any internal explosions or devasting, life-changing after effcets, but for social responsibility reasons. These reasons include the alleged inappropriateness of its name and its comic-like label which features a gaseous explosion over the top of a building.
There is also a caption, “Go Ahead. Drop the Bomb!,” that can be deemed overtly insensitive for this day and age. It has been such a hit in a London, ON bar that its stock ran dry and had to be re-ordered for this month. A server at that bar claims it is curiosity that makes customers try it, but the taste is what makes them go for seconds.
Photo Credits: Facebook
What's Driving This Trend
- Controversial Beer Names and Labels
- Opportunity for breweries to create more unique and eye-catching labels and names that stir up conversation and curiosity.
- Craft Beers on the Rise
- Opportunity for small, independent breweries to gain market share by offering unique and flavorful beers with bold branding.
- Social Responsiblity in Alcoholic Beverages
- Opportunity for breweries to be more conscious of their impact on society, including the messages they convey through their labeling and marketing efforts.
Who This Affects Most
- Craft Beer Industry
- The craft beer industry can benefit from creating more innovative beers and labeling to stand out in the competitive beverage industry.
- Marketing and Advertising Industry
- Marketing and advertising agencies can work with breweries to help create branding and messaging that aligns with their brand values and resonates with their target market.
- Social Responsibility Consulting Industry
- Consulting firms can work with breweries to ensure their branding and messaging aligns with social responsibility goals, helping them avoid potential controversies and backlash.
