I particularly like the slogan from the Saranac Campiagn that reads, "The Beer That Rises To The Occasion So You Don't Have To." Though I have never heard of this particular brand before, I will definitely be keeping an eye out for it in the stores now thanks to these spreads.
Conceived by Eugenia De Risio, the Saranac Campaign utilizes a good amount of humor and wit that's found less of in mainstream beer commercials. I just hope when I go to try it, the brew is as sharp as the ad's sense of humor.
What Makes This Trend Stand Out
- Humorous Beer Ads
- Combining humor with advertising can make for a more memorable and engaging experience for consumers.
- Craft Beer Marketing
- Smaller, lesser-known breweries can differentiate themselves from larger beer brands by utilizing unique and creative marketing campaigns.
- Anti-class Messaging
- Advertising that goes against traditional notions of class or sophistication can resonate with a wider audience and attract new customers.
Sectors Adopting This
- Craft Brewery
- Smaller breweries can use creative, humorous advertising to stand out in an industry dominated by larger beer brands.
- Marketing and Advertising
- The use of humor and anti-class messaging may become more popular in marketing as businesses look to differentiate themselves from competitors and appeal to broader audiences.
- Alcoholic Beverage Retail
- Retailers may want to stock up on craft beers with unique and humorous marketing campaigns to appeal to customers looking for something different.
