You can’t look at Sarah Palin without marveling at how beautiful her eyeglasses are, and how perfectly they set the tone of serious, yet stylish. Her nomination for vice president has set off a genuine rush to optical businesses by women who want her glasses.
Sarah Palin’s glasses are custom made, but based on the Kawasaki 704 series, and the color is 34 gray. The Sarah Palin frame — minus the lenses — starts at a suggested $375. Depending on the type of lenses you have installed, the total package can run to $700.
Other fashion forward women that have been seen in public wearing corrective lenses (that aren’t sunglasses) are Amanda Peete, Cate Blanchette, Chloe Sevigny, Jennifer Gardner, Kirsten Dunst, Lindsay Lohan and Sharon .
What's Driving This Trend
- Eyeglass Fashion Trend
- The frenzy around Sarah Palin's Kawasaki 704 glasses highlights an opportunity for designers and businesses to explore new eyeglass fashion trends.
- Custom Eyeglasses Trend
- The popularity of Sarah Palin's custom made eyeglasses suggests that personalized eyewear is a potential disruptive innovation opportunity for eyeglass manufacturers and retailers.
- Celebrity-inspired Eyewear Trend
- The trend of people seeking eyewear worn by celebrities like Sarah Palin presents an opportunity for businesses to offer similar designs for a wider audience.
Who This Affects Most
- Eyeglass Manufacturing Industry
- Eyeglass manufacturers could explore the possibilities of using new materials and technologies to create custom eyeglasses and fashionable designs to meet the increasing demand.
- Fashion Industry
- Fashion designers could explore the potential of eyewear as an accessory and create unique designs that reflect current fashion trends.
- Optical Retail Industry
- Optical retailers could leverage the popularity of celebrity-inspired eyewear to attract new customers and offer personalized, customized services for clients seeking unique eyewear designs.
