| Emailthis TrendEmail | Full Article (TrendHunter.com/id/135675)

Cookie Coffee Duets
Rip Van Wafels Uses the Heat From Your Coffee to Melt


By: Susan Keefe (Rockstar) Dec 16, 11
{SummaryTitle}

Originally launched out of a Brown University dorm room, the brand Rip Van Wafels has come a long way. The founder Rip is a Holland native that converted his fondness for Dutch caramel waffle cookies he used to enjoy at the markets in Amsterdam into a thriving business. To help Rip expand the brand, the company turned to the South African design firm The President to dream up a fresh new look for the product that would appeal to a wide range of people. The result was quirky and informative wrapping boldly colored a with a patriotic palette.

The President placed emphasis on the treat’s relationship with coffee. The box and each individually wrapped cookie comes equipped with illustrated instruction on how best to enjoy the sweet treat. It is recommended that the consumer place the waffle cookie over the mouth of their coffee cup to allow the steam from the beverage to melt the caramel filling. When the center is sufficiently melted (or you can’t stand to wait any longer) you’re free to enjoy the gooey confection with gusto.

Sure to give the Tim Tam Slam a run for its money, Rip Van Wafels cookie coffee duet is one for the ages.



Source: thedieline
Readmore: ripvanwafels



Related Trends:


95 Distinctively Branded Beers
TrendHunter.com/id/135278



Adhestive Handle Branding
TrendHunter.com/id/135219



18 Original Origami Packages
TrendHunter.com/id/135459



30 Clever Condiment Packages
TrendHunter.com/id/135305



Antique Entomology Branding
TrendHunter.com/id/135040



Nectar Bead Branding
TrendHunter.com/id/135182



Robust Brew Branding
TrendHunter.com/id/135222



Bottled Trouser Branding
TrendHunter.com/id/135499



Norse God Scent Enhancers
TrendHunter.com/id/135345




Copyright © TREND HUNTER Inc.. All Rights Reserved.