Guys, if you've been too reluctant to scoop up a man bag, Rick Owens Spring 2010 collection might help you change your mind. Proving the murse is no longer something that can be mistaken for girlie, the Rick Owens show featured black leather bags strapped across the chests of maculine men, from the toned to the tattooed.
The mostly black and white collection featured plenty of leather and even black space moots, proving this collection was designed for the confident badass.
After perusing the pictures of the Rick Owens Spring 2010 collection, have a look at the related murses below. You know you want one!
What's Driving This Trend
- Masculine Murse Trend
- The trend of men carrying purses as a fashion statement is disrupting the traditional boundaries of gender and fashion, presenting opportunities for designers to create more masculine and edgy designs
- Leather Bag Trend
- The trend of leather bags for men, as seen in the Rick Owens Spring 2010 collection, is disrupting the non-leather bag market and presenting opportunities for leather manufacturers to expand into the men's fashion industry
- Confident Badass Trend
- The confident badass trend, as seen in the Rick Owens Spring 2010 collection, is disrupting the traditional notion of masculinity and presenting opportunities for brands to create bold and edgy clothing lines.
Who This Affects Most
- Fashion Industry
- The fashion industry is being disrupted by the trend of men carrying purses and the use of leather in men's fashion, presenting opportunities for designers to create more daring and edgy designs
- Manufacturing Industry
- The manufacturing industry is being disrupted by the trend of leather bags for men, allowing for leather manufacturers to expand into the men's fashion industry
- Marketing Industry
- The marketing industry is being disrupted by the confident badass trend, as brands realize the potential of creating bold and empowering marketing campaigns that cater to consumers who reject traditional notions of masculinity.
