Driven by its recent success with Rhythm Racer, a popular game app for the iPhone and iPod Touch, AvatarLabs has launched Rhythm Racer 2.
Like the first, Rhythm Racer 2 (also available now for the iPad) provides the player with a full—and free—3D racing experience to blood-pumping rock beats, in which no two races are ever the same. This time, however, the game offers more music by more big name, platinum artists including The Crystal Method, Parry Gripp and Ordinary Peoples—and, more “dynamic game play.”
Said Rex Cook, CEO and founder of AvatarLabs, “We listened to the more than quarter million fans who downloaded the original Rhythm Racer app and craved more music and more features…Rhythm Racer 2 and Rhythm Racer 2 HD for iPad deliver on all levels, offering more free music and more music overall, from both independent and platinum artists.”
Check out the video to see the trailer for Rhythm Racer 2 and click through the gallery for screen shots from the game.
What's Driving This Trend
- Music-based Game Apps
- Opportunity for game developers to capitalize on the popularity of music and games to create engaging experiences for users.
- Free-to-play Gaming
- Potential for game developers to monetize their apps through in-app purchases and advertising while offering free gameplay to users.
- Artist Collaboration
- Opportunity for artists to expand their reach and connect with new audiences by licensing their music to game development companies.
Who This Affects Most
- Mobile Gaming
- Mobile game developers can capitalize on the ever-increasing number of mobile devices users and the popularization of mobile game apps.
- Music Licensing
- Music licensing companies can explore partnerships with game developers to expand their market and provide more opportunities for their clients.
- In-app Advertising
- Advertising companies can take advantage of the popularity of game apps to offer targeted ads and generate revenue for both themselves and the game developers.
