The Grey Magazine 'Requiem Aternam' editorial features makeup bottles are the focal point, instead of a traditional model. The cosmetic casings are featured in a surrealist manner as they are propped up against porcelain bottles, floral arrangements and ceramic statutes. The dismal lighting pays tribute to the creative director Concetta D'Angelo's artistic vision of old Italian art. The photographer Camille Vivier does a stunning jobs as she captures the makeup in an emotional setting as it lays against stunning vintage sculptures.
By provoking emotion in the cosmetics, the photographer is giving new light to the way people can feel about makeup. The artistic presence of the Chanel, Dior and YSL bottles leave the photoshoot as a beautiful way to capture fashion without clothing.
Why This Trend Is Growing
- Emotional Cosmetics
- Using photography to evoke emotions in the depiction of cosmetic products, creating new ways for consumers to connect with makeup.
- Surrealist Advertising
- Exploring surrealist photography techniques as a unique and attention-grabbing way to promote cosmetic brands and products.
- Artistic Fashion Photography
- Blurring the line between fashion and art by incorporating cosmetic products as the subject matter in editorial photoshoots.
Industries Being Reshaped
- Cosmetics
- Opportunities for cosmetic companies to explore more emotional and artistic approaches in their advertising and product photography.
- Fashion
- Using creative and unconventional methods, such as surrealistic photography, to showcase fashion and beauty products in a unique and captivating way.
- Photography
- Offering photographers the chance to experiment with new photography techniques and concepts to create visually striking images for various industries, including cosmetics and fashion.
