The beer brand Red Hook has come out with a new May 2011 print ad campaign. The print ads personify the beer bottles by giving them funny quotes with lots of attitude.
The Redhook May 2011 beer ads were done by ad agency Frank Unlimited, and feature semisexual lines such as “Redhook’s okay with you staring at his new package.” These cheeky lines make the beer sound as if it's taking about itself in the third person -- very amusing!
Not only do the Redhook May 2011 beer ads capture viewers' attentions, but they also draw attention to the brand’s new short neck bottles and labeling. Thirteen different print ads, billboards and wall murals are set to run throughout the Pacific Northwest, each with an amusing quote from the personified beer.
Why This Trend Is Growing
- Personified Advertising
- Brands can innovate in advertising by using humor and anthropomorphizing their products to create a more memorable and attention-grabbing message.
- Cheeky Branding
- Companies can differentiate themselves by using humorously provocative language to describe their products and capture the attention of consumers.
- Product Personification
- Brands can create a stronger connection with consumers by humanizing their products and imbuing them with personality and attitude.
Industries Being Reshaped
- Alcohol
- The Redhook May 2011 beer ads demonstrate the potential for alcohol brands to use edgier, more humorous marketing tactics to better connect with consumers and stand out from competitors.
- Advertising
- The use of clever and provocative language to personify products in Redhook's May 2011 ad campaign points to a disruptive opportunity for advertising agencies to create more memorable and attention-grabbing campaigns for their clients.
- Packaging
- Redhook's new short neck bottles are highlighted in their May 2011 ad campaign, demonstrating the potential for packaging innovations to be more clearly communicated and endorsed through creative advertising.
