The featured REACHEMOL advertisements were placed on billboards across the U.S. They claim that REACHEMOL is an amazing new drug that helps you gain popularity. When people who see the REACHEMOL advertisements get curious and log onto the website, however, they soon find out that this new miracle drug is a nonexistent hoax.
The message behind the REACHEMOL advertisements is that billboards are an extremely powerful tool in the advertising industry. The REACHEMOL website sends out a strong message about the reality of advertising and does it in an extremely effective and hilarious way. When you first reach the site you will find more "information" about the fake drug, such as the laugh-out-loud common side effects including narcissism, Justin Bieber and "blindness associated with paparazzi attacks."
Why This Trend Is Growing
- Fake Popularity
- Disruptive innovation opportunity: Develop a social media platform that promotes genuine popularity based on authenticity and actual social interactions.
- Billboard Marketing
- Disruptive innovation opportunity: Create interactive billboards that can engage and educate the audience while promoting brand awareness.
- Satirical Advertising
- Disruptive innovation opportunity: Develop a campaign that uses humor and satire to convey a powerful message about an important social issue or marketing concept.
Industries Being Reshaped
- Pharmaceuticals
- Disruptive innovation opportunity: Invest in the development of new and innovative drugs that could treat more specific and complex medical conditions.
- Advertising
- Disruptive innovation opportunity: Explore new and innovative methods of advertising that can break through the clutter and deliver a powerful and memorable brand message.
- Social Media
- Disruptive innovation opportunity: Develop a social media platform that can address the growing issue of social media addiction and promote more authentic social interactions.
