Seasonal Hybrid Sippers

Food + Word's Pumpkin Vietnamese Iced Coffee is Wonderfully Refreshing

Food + Word's Pumpkin Vietnamese Iced Coffee transforms a summer favorite into fall indulgence. Autumn can be difficult to gage weather wise. In the early months of this typically brisk season, the temperature can be a touch bipolar, alternating from hot to cold and back again in the span of twenty-four hours. By the time September rolls around, our palettes are crying out for change and a whole new crop of seasonal produce is competing for our attention. A nice, cool cup of Pumpkin Vietnamese Iced Coffee allows you to welcome the coming cold months with heady spices like cinnamon and nutmeg, while providing a reprieve from the occasional September heatwave.

Using the Vietnamese take on the legendary beverage, Food + Words has created a creamy lip-smacking treat that's sure to please with the Pumpkin Vietnamese Iced Coffee. Made with a touch of sweetened condensed milk, this beverage takes on a level of decadence usually reserved for puddings and mousses. The pumpkin spice gives you a taste of pumpkin pie, which only makes sippers fantasize about the possibility of creating a coffee-infused pumpkin pie.

Inspiring, refreshing and still keeping with the season, Pumpkin Vietnamese Iced Coffee is a multi-talented beverage.

Seasonal Hybrid Beverages
There is room for innovation in creating seasonal versions of classic beverages.
Indulgent Iced Coffees
There is an opportunity to create iced coffee variations with more indulgent ingredients like condensed milk.
Coffee-infused Treats
There is a trend to explore the possibility of creating coffee-infused versions of popular desserts.

Who This Affects Most

Food and Beverage
There is room for innovation in creating seasonal and indulgent beverages, as well as coffee-infused desserts.
Coffee Shops
Coffee shops can capitalize on the trend of seasonal hybrid beverages and indulgent iced coffees to attract more customers.
Bakery
Bakeries can explore the trend of coffee-infused treats to offer new and innovative products to their customers.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 11%
Freshness 8%

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