Hooded Designer Knapsacks

The PUMA by Hussein Chalayan Urban Mobility Backpack is Chic and Sporty

The PUMA by Hussein Chalayan Urban Mobility Backpack is a unique menswear accessory. At first, it looks like a typical basic knapsack. That is, until the customer realizes that the flap on top of it is actually a hood, which is colorfully lined for the fashion-forward commuter. Created with the stylish on-the-go individual in mind, it provides a unique take on everyday essential.

Designed for PUMA Black Label’s Spring and Summer 2012 collection, the PUMA by Hussein Chalayan Urban Mobility Backpack boasts the same sections expected from this bag design. It features two main compartments that are riddled with interior pockets an a laptop sleeve. Its dark charcoal waxed exterior shell is decorated with taped black zippers and heavy metal hardware. This backpack combines masculine-chic with sporty practicality.

Hooded Knapsacks
More fashion brands may explore the integration of hoods in basic knapsack designs for a unique twist to everyday accessories.
Fashionable Utility
With the growing demand for fashionable and practical accessories, fashion brands may start creating more designs that merge both aesthetics.
Sporty-chic Mix
The combination of sporty and chic elements may continue to be a trend in the fashion industry with designs like the PUMA by Hussein Chalayan Urban Mobility Backpack.

Industries Being Reshaped

Fashion
Fashion brands can take advantage of the growing interest in functional fashion by exploring unique product designs like hooded knapsacks.
Accessories
Accessory brands may consider merging practicality and fashion to appeal to the stylish on-the-go individual such as with the PUMA by Hussein Chalayan Urban Mobility Backpack.
Sports and Active Wear
Sports and active wear companies can explore the trend of sporty-chic mix in designs to appeal to those who want to look stylish while staying practical.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 86%
Freshness 8%

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