The Primitive SS 2012 lookbook follows the company's skate team for a full day of board sessions. The team members lead a lazy, yet painfully chic life filled with ritzy houses, Jaguars and ping pong. Who could ask for more?
The Primitive video and lookbook showcase the coming spring line. The collection features a series of snapbacks, fitted caps, skate shoes and Ts with the signature Primitive look. The apparel is fit for riding and the accompanying chilling that comes with the skateboarding lifestyle. The trousers slouch to perfection, and each t-shirt hangs coolly off the frame.
Primitive is based in Encino, California but has recently set up shop in Berlin. The company boasts premium street apparel and skateboarding accessories, including trucks and bearings.
Key Themes Behind This Trend
- Streetwear Fashion
- Disruptive innovation opportunity: Create sustainable and eco-friendly streetwear fashion that appeals to conscious consumers.
- Skateboarding Lifestyle
- Disruptive innovation opportunity: Develop technology-driven skateboarding gear and accessories that enhance performance and safety.
- Global Expansion
- Disruptive innovation opportunity: Utilize digital platforms and e-commerce solutions to facilitate seamless and efficient global expansion strategies.
Where This Applies
- Apparel Manufacturing
- Disruptive innovation opportunity: Integrate advanced manufacturing technologies like 3D printing and automation to streamline production processes and reduce costs.
- Sporting Goods
- Disruptive innovation opportunity: Combine technology and sports equipment to create innovative and customizable skateboarding products.
- E-commerce
- Disruptive innovation opportunity: Implement augmented reality and virtual reality technologies in the online shopping experience to provide customers with a realistic preview of streetwear products.
