Take an intellectual tour of fashion with the 'Please Touch the Glass' photo shoot. Shot on location in a museum, it showcases stunning styles while turning them into artefacts themselves. There is a subtly surreal quality to the shoot. By viewing the model through this photo series as she gazes upon the exhibits that this particular museum has to offer, viewers will find that she becomes an exhibit herself.
The Please Touch the Glass photo shoot was shot by Hamburg-based photographer Svenja Pitz and stars model Pia Germann. The German beauty was styled by RAWfitting, who went with elegant and timeless dresses that reflect the mortality and immortality of the museum itself. The looks were finished with full makeup and natural hair by beauty artist Anika Ress.
What's Driving This Trend
- Museum-based Fashion Shoots
- Opportunity for fashion brands to create innovative campaigns by combining fashion and art in museum settings.
- Intellectual Fashion Tours
- Potential to develop immersive fashion experiences in museums, allowing visitors to engage with fashion as art.
- Fashion as Artifacts
- Opportunity to blur the lines between fashion and art by presenting fashion items as exhibits in museum settings.
Who This Affects Most
- Fashion Photography
- Fashion photographers can collaborate with museums to create unique photo shoots that showcase fashion as art.
- Museum and Cultural Institutions
- Museums can explore partnerships with fashion brands to create immersive exhibitions and experiences that merge fashion and art.
- Fashion and Beauty Industries
- Fashion and beauty brands can collaborate with museums to create limited-edition collections inspired by art and museum exhibits.
