To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children's favourite modeling putty were used to make the toy car, which took eight days to sculpt. The Play-Doh Chevrolet Orlando, which weighs over 1.5 tonnes, is being parked on London streets to grab the attention of motorists and passers-by.
Les Turton from Chevrolet said:
"The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite." Ultimately, the Play-Doh Chevrolet Orlando is an awesome way to get the attention of kids and parents alike.
What Makes This Trend Stand Out
- Clay-made Cars
- Utilizing unconventional materials like Play-Doh to create life-sized sculptures of cars can captivate consumer attention and create a unique branding opportunity.
- Family-friendly Mpvs
- Designing and marketing vehicles that cater specifically to families can be a lucrative market opportunity, as seen with the launch of the Chevrolet Orlando.
- Sculpting as Marketing
- Using the art of sculpting to create attention-grabbing installations can generate publicity and brand awareness in innovative ways.
Sectors Adopting This
- Automotive Manufacturing
- Automakers can explore the use of unconventional materials in vehicle design to differentiate their products from competitors and appeal to specific consumer segments.
- Children's Toy Industry
- Collaboration with automotive companies can create opportunities for toy manufacturers to develop special edition or co-branded toy car sets, capitalizing on the popularity of iconic vehicles.
- Creative Marketing
- Companies in various industries can explore unique marketing techniques, such as sculpting, to create memorable brand experiences and engage with their target audience in unconventional ways.
